koska viimeks oot spontaanisti heittäny kädet ilmaan

LÖFBERGS CRESCENDO 4EVER

During its 32 nights in 2017–2018, LYNX LYNX LYNX – a lounge club created by Ui ui – hosted DJs such as: Pykäri, Jurek, Sasu Kauppi, Litku Klemetti, Chisu, Jaakko Eino Kalevi, Saara Turunen, Paola Suhonen, Jori Sjöroos, Li Andersson, Kerkko Koskinen, Anna Paavilainen, Ronja Salmi, Artturi Taira, SOFA, The Hearing, Teemu Tanner, Pesso, Kasmir, Oskari Onninen, Kalifornia-Keke, RPK, Olavi Uusivirta, MELO, M. A. Numminen, Jaakko Yli-Juonikas, Antti Nylén, Linda Fredriksson, F, Vilunki3000, Joel Melasniemi, Susani Mahadura, Yagmur Özberkan, Esko Valtaoja Jenni Rotonen, Pauliina Kokkonen, Jonna Tervomaa, Joose Keskitalo, Draama-Helmi, Tuure Kilpeläinen, Tatu Rönkkö, Samae Koskinen, Akse Pettersson, TIPPA, Cledos, Eevil Stöö, Samuli Putro, Elias Gould, Matti Mikkola, Elsa Tölli, Maiju Voutilainen, Rotsi & Jyrä, Ex Tuuttiz, IBE, Mimosa Willamo, Kaarle Hurtig, Kasper Strömman, Sami Yaffa, Eva + Manu and more.

vaughn spann, alvaro barrington, robert nava, kat olshbaur

UI UI
A Cultural Agitator

CREATIVE DIRECTOR & ARTIST MANAGER
Karina (2017–)
Yona (2019–2023)

FOUNDER, CREATIVE DIRECTOR, PRODUCER OF MUSIC CLUBS & FESTIVALS SUCH AS
Olohuoneklubi (2016, 2019) ✧ Tavastian Sunnuntait (2017) ✧ LYNX LYNX LYNX (2017–2018) ✧ Superwood Festival (2017) ✧ Ei mikään klubi (2020)

WORKED WITH
Aalto University ✧ Ateneum ✧ Lyyti ✧ Radio Helsinki ✧ Nelma U ✧ Arppa ✧ Matriarkaatti ✧ Samuli Putro ✧ Elokapina ✧ Olavi Uusivirta ✧ Maustetytöt ✧ Sofia Future Farm ✧ Tavastia-klubi ✧ Ravintola Ilves ✧ Tero Ahonen ✧ Laura Moisio ✧ City of Helsinki ✧ Ivana Helsinki ✧ Pekka Nisu ✧ Pesso ✧ Marko Nyberg ✧ Suomen Musiikintekijät ry ✧ and more

VOLUNTEERING
Concept Development, Production & Partnerships for a 5-part Radio Show on Radio Helsinki for Extinction Rebellion (2021) ✧ Production & Curation for an All-Star Concert at Tavastia-klubi in support of Pekka Haavisto's Presidential Campaign (2018)

OUR SERVICES
Brand Strategy ✧ Brand Management ✧ Creative Direction ✧ Concept Development ✧ Music Curation ✧ PR ✧ Event & Show Design ✧ Copywriting ✧ Music Production

UI UI ✧ HELSINKI, FINLAND. ✧ UI UI ✧ HELSINKI, FINLAND. ✧ UI UI ✧ HELSINKI, FINLAND. ✧ UI UI ✧ HELSINKI, FINLAND. ✧ UI UI ✧ HELSINKI, FINLAND. ✧ UI UI ✧ HELSINKI, FINLAND. ✧ UI UI ✧ HELSINKI, FINLAND. ✧ UI UI ✧ HELSINKI, FINLAND. ✧

Ui ui is an idea atelier – a creative consultancy focusing on cultural agitation. Best known for its unorthodox live concepts and its pivotal role in catapulting Finnish indie acts from obscurity to widespread acclaim, Ui ui provides a range of creative services, including creative direction (visual campaigns, live events, and scenic design), brand strategy and management, concept development, idea generation, curation, copywriting, and production.

WHAT'S ON YOUR MIND?
Whisper it: pietari@uiui.fi

✧

Swim, swim

Ever since I was a child, I've had an urge to create. I wrote and illustrated a children's book at the age of 7, built a Rölli costume out of A4 sheets of paper at 6, wrote a detective novel at 9, and over the years, recorded countless songs for imaginary bands on CDs. The world felt so small that I could cycle around it. On weekend mornings, I would wake up early to watch MTV—some nearby planet was inhabited by pop stars. Absorbing what was happening in popular culture around the globe and curiously observing its impact on me and my surroundings, I developed a sense of what was exciting—and what wasn't.

These days, I assist artists and brands in overcoming their limitations, helping them reach their full potential, crystallize their artistic endeavors, and envision themselves in places they may not dare to imagine. I facilitate the exchange of ideas, aid in establishing their position in the grand scheme of things, help them communicate their unique characteristics, assemble creative teams, and oversee the execution of their projects. In close collaboration with the client, we map out future moves—what we will do, in what order, where, how, with whom, why, and where this all will lead them. We construct the narrative, plan the campaigns, and bring them to fruition.

The small details are crucial: they accumulate. It's about how the brand presents itself, how people perceive it, and how it connects with the moment. How can the brand show its story rather than just telling it? My strengths lie in my taste and sensitivity, my passion and my curiosity, my ability to consider multiple perspectives simultaneously, and my capacity to delve deep into matters with compassion. I view pop stars as if they were fashion houses and music production as though it were graphic design.

Credits

Visual Identity and Graphic Design by Lars Högström / Tsto
Web Development by Viiksimaisteri
Portrait Photography by Sergei Pavlov
Creative Direction and Concept by Pietari Pyykönen
Drawings, Photos, Screenshots by Pietari Pyykönen