koska viimeks oot spontaanisti heittäny kädet ilmaan

LÖFBERGS CRESCENDO 4EVER

During its 32 nights in 2017–2018, LYNX LYNX LYNX – a lounge club created by Ui ui – hosted DJs such as: Pykäri, Jurek, Sasu Kauppi, Litku Klemetti, Chisu, Jaakko Eino Kalevi, Saara Turunen, Paola Suhonen, Jori Sjöroos, Li Andersson, Kerkko Koskinen, Anna Paavilainen, Ronja Salmi, Artturi Taira, SOFA, The Hearing, Teemu Tanner, Pesso, Kasmir, Oskari Onninen, Kalifornia-Keke, RPK, Olavi Uusivirta, MELO, M. A. Numminen, Jaakko Yli-Juonikas, Antti Nylén, Linda Fredriksson, F, Vilunki3000, Joel Melasniemi, Susani Mahadura, Yagmur Özberkan, Esko Valtaoja Jenni Rotonen, Pauliina Kokkonen, Jonna Tervomaa, Joose Keskitalo, Draama-Helmi, Tuure Kilpeläinen, Tatu Rönkkö, Samae Koskinen, Akse Pettersson, TIPPA, Cledos, Eevil Stöö, Samuli Putro, Elias Gould, Matti Mikkola, Elsa Tölli, Maiju Voutilainen, Rotsi & Jyrä, Ex Tuuttiz, IBE, Mimosa Willamo, Kaarle Hurtig, Kasper Strömman, Sami Yaffa, Eva + Manu and more.

vaughn spann, alvaro barrington, robert nava, kat olshbaur

AN IDEA ATELIER
A CULTURAL AGITATOR

CREATIVE DIRECTOR, EDITOR-IN-CHIEF
BI-WEEKLY CURATED NEWSLETTER oui oui visit instagram

CREATIVE DIRECTOR, ARTIST MANAGER
KARINA (2017—)
YONA (2019—2023)
VIITASEN PIIA (2023—2024)
HUSKY RESCUE (2024—)

CREATIVE DIRECTOR AND EXECUTIVE PRODUCER OF CLUBS AND FESTIVALS SUCH AS
OLOHUONEKLUBI (2016, 2019) ✧ TAVASTIAN SUNNUNTAIT (2017) ✧ LYNX LYNX LYNX (2017–2018) ✧ SUPERWOOD FESTIVAL (2017) ✧ EI MIKÄÄN KLUBI (2020) ✧ TOIVOLA-FESTIVAALI (2024)

SERVICES
CONCEPTS ✧ BRAND STRATEGY ✧ CREATIVE DIRECTION ✧ CULTURAL STRATEGY & CURATION ✧ ART DIRECTION ✧ BRAND DEVELOPMENT ✧ EVENT DESIGN ✧ CREATIVE PRODUCTION ✧ MARKETING & COMMUNICATIONS ✧ COPYWRITING ✧ PUBLIC RELATIONS ✧ CONCEPT & CAMPAIGN EXECUTION

CLIENTELE
AALTO UNIVERSITY ✧ ARPPA ✧ ATENEUM ✧ CITY OF HELSINKI ✧ EL CAMINO HELSINKI ✧ EXTINCTION REBELLION ✧ HUSKY RESCUE ✧ IVANA HELSINKI ✧ JANI TOIVOLA ✧ LAURA MOISIO ✧ LYYTI ✧ MARKO NYBERG ✧ MATRIARKAATTI ✧ MAUSTETYTÖT ✧ NELMA U ✧ OLAVI UUSIVIRTA ✧ PEKKA NISU ✧ PESSO ✧ RADIO HELSINKI ✧ RAVINTOLA ILVES ✧ SAMULI PUTRO ✧ SEPIKKA ✧ SOFIA FUTURE FARM ✧ SUOMEN MUSIIKINTEKIJÄT RY ✧ TAVASTIA-KLUBI ✧ TERO AHONEN ✧ YONA ✧ AND MORE

UI UI ✧ Strategy, branding, creative direction. ✧ UI UI ✧ Strategy, branding, creative direction. ✧ UI UI ✧ Strategy, branding, creative direction. ✧ UI UI ✧ Strategy, branding, creative direction. ✧ UI UI ✧ Strategy, branding, creative direction. ✧ UI UI ✧ Strategy, branding, creative direction. ✧

Ui ui — an avant-garde idea atelier and creative agency led by the multidisciplinary creative director Pietari Pyykönen. We specialize in assisting companies and brands in enhancing their cultural impact — differentiation, relevance, significance, and influence – through creative direction & brand strategy. We value honesty, interdisciplinary thinking, preciseness, audacity, intimate spectacles, and stretching conventions.

Closely monitoring what's bubbling around the globe, we are dedicated to uniting people, propelling local culture forward, stirring up the scene, and actively engaging in dialogue with the present moment. Renowned for pioneering unconventional event concepts and playing a pivotal role in propelling Finnish indie acts from obscurity to widespread acclaim, Ui ui's primary offerings include creative strategy, creative direction, concept design, and cultural curation.

We've designed, branded, and directed acclaimed event concepts, such as Olohuoneklubi with surprise headliners, Tavastian Sunnuntait combining vegan Sunday brunch and pop matinee, the non-DJ lounge club LYNX LYNX LYNX, and Superwood Festival co-created with the fashion house Ivana Helsinki. We've also partnered with the artist Jani Toivola to create a 2-week interdisciplinary art festival to the Finnish National Theatre. In the summer of 2024, we launched the rapidly growing cultural newsletter Oui oui, which focuses on the daily lives of Finland's most fascinating minds and the spirit of the times.

Additionally, Ui ui has managed artists, guiding the dream pop duo Karina to becoming one of the most critically acclaimed Finnish indie acts, and singer Yona — with Yona, we created an album with a symphony orchestra, won Teosto and Emma awards, sold out Musiikkitalo in Helsinki, and participated in Nelonen's Vain elämää TV program. We've also come up with presidential candidate Pekka Haavisto's DJ gigs, brought Elokapina’s radio show to Radio Helsinki, co-founded the now-defunct music media Nälkä, which was awarded Music Media of the Year at Industry Awards 2018, and received a nomination for the Critics' Choice Award at the Emma Gala for the pop album Pyykönen wrote and produced.

Get in touch:
pietari@uiui.fi

✧

Credits

Visual Identity and Graphic Design by Lars Högström / Tsto
Web Development by Viiksimaisteri
'Waterlily' Portrait Photography by Sergei Pavlov
Portrait by Aura Savolainen
Creative Direction and Concept by Pietari Pyykönen
Drawings, Photos, Screenshots by Pietari Pyykönen