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            <url>
                        <loc>https://uiui.fi</loc>
            
            
            <lastmod>2026-03-19T18:20:51+00:00</lastmod>
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                                            <image:caption>&lt;span class=&quot;captioni&quot;&gt;OUI OUI&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;FOUNDER ~ CREATIVE DIRECTION ~ EDITOR-IN-CHIEF&lt;br /&gt;
PARTNERSHIPS ~ SYSTEMS DESIGN ~ CURATION&lt;br /&gt;
EXECUTIVE PRODUCTION ~ LOGO DESIGN&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;/span&gt;&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;A cultural platform that maps the now to imagine what’s next.&lt;br /&gt;
Weekly newsletter, live events, commissioned essays, and more.&lt;br /&gt;
&lt;br /&gt;
2024—
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;TÄYDET: KATEKISMUS&lt;br /&gt;
&lt;span style=&quot;--font-scale: 0.8;&quot;&gt;The debut LP of the maximalist rap duo.&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;&lt;span style=&quot;--font-scale: 0.8;&quot;&gt;&lt;br /&gt;&lt;/span&gt;art direction ~ PACKAGING DESIGN &lt;span style=&quot;--font-scale: 1.15;&quot;&gt;~&lt;/span&gt; LAYOUT&lt;br /&gt;
&lt;/span&gt;&lt;i&gt;&lt;/i&gt;&lt;br /&gt;PHOTOGRAPHY by &lt;a href=&quot;https://toivoheinimaki.com&quot; target=&quot;_blank&quot;&gt;Toivo Heinimäki&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;2026&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;KARINA: ½ &lt;br /&gt;
(Remix Album)&lt;br /&gt;
&lt;i&gt;&lt;/i&gt;&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;CONCEPT ~ CREATIVE DIRECTION&lt;br /&gt;GRAPHIC
DESIGN ~ NAMING ~ LAYOUT&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
2021&lt;br /&gt;
&lt;/span&gt;
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                                            <image:caption>&lt;span class=&quot;captioni&quot;&gt;OUI OUI&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;FOUNDER ~ CREATIVE DIRECTION ~ EDITOR-IN-CHIEF&lt;br /&gt;
PARTNERSHIPS ~ SYSTEMS DESIGN ~ CURATION&lt;br /&gt;
EXECUTIVE PRODUCTION ~ LOGO DESIGN&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;/span&gt;&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;A cultural platform that maps the now to imagine what’s next.&lt;br /&gt;
Weekly newsletter, live events, commissioned essays, and more.&lt;br /&gt;
&lt;br /&gt;
2024—
&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;&lt;br /&gt;
Limited edition anthology collecting the first year of the cult-favorite newsletter.&lt;br /&gt;&lt;br /&gt;
200 pages, 300 hand-numbered copies, featuring 40+ letters, columns, essays, interviews, and a live discussion, with contributions from Elsa Tölli, Pehmoaino, Iiu Susiraja,
Mr. Lordi, Luigi Vitali, Riina Tanskanen, and more.  &lt;br /&gt;&lt;br /&gt;
Creative Direction / Editorial Leadership / Partnerships by Pietari Pyykönen&lt;br /&gt;
Graphic Design / Layout by Sieka &amp;#x26; Eklig&lt;br /&gt;
300 numbered copies (sold out)&lt;br /&gt;
&lt;br /&gt;
Video courtesy of Sieka &amp;#x26; Eklig&lt;br /&gt;
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;CREATIVE DIRECTION ~ EDITORIAL ~ PARTNERSHIPS&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
A 200-page anthology. 300 numbered copies. Sold out.&lt;br /&gt;
&lt;br /&gt;
 GRAPHIC DESIGN &amp;#x26; LAYOUT by &lt;a href=&quot;https://sieka-eklig.com&quot; target=&quot;_blank&quot;&gt;Sieka &amp;#x26; Eklig&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
2025
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;&lt;br /&gt;Artist, illustrator, DJ Taika Mannila’s 10 favorite things right now (9 September, 2024).&lt;br /&gt;
&lt;br /&gt;
Photo courtesy of Sieka &amp;#x26; Eklig&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;
&lt;br /&gt;
All of the 300 copies were hand numbered. The legendary design house Artek was one of the brands supporting the 1st issue.&lt;br /&gt;
&lt;br /&gt;
Photo courtesy of Sieka &amp;#x26; Eklig

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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;
&lt;br /&gt;I had the honor of speaking with the national treasure Mr. Lordi for 3 hours. He remembered me from my childhood. The interview turned out sharp and hilarious.&lt;br /&gt;
&lt;br /&gt;
Photo courtesy of Sieka &amp;#x26; Eklig


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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;&lt;br /&gt;
Artist, illustrator, and DJ Taika Mannila.&lt;br /&gt;
&lt;br /&gt;
Photo courtesy of Sieka &amp;#x26; Eklig&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;
&lt;br /&gt;
I came across a letter from the editor in the German-Italian Dust Magazine, where&lt;br /&gt;
the editor-in-chief Luigi Vitali wrote about uncancelling the future. So happy he let me rerelease it in Oui oui.&lt;br /&gt;
&lt;br /&gt;
Photo courtesy of Sieka &amp;#x26; Eklig
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;
&lt;br /&gt;With the gracious support of the ice cream company 3 kaveria and the bakery Way, I was able to comission two essays from Finland’s sharpest writers. Silvia Hosseini wrote a piece on language and metamodernism, and Veikka Lahtinen on the legacy of mid-2010s wave of feminism.&lt;br /&gt;
&lt;br /&gt;
Photo courtesy of Sieka &amp;#x26; Eklig


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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;Oui oui Vol. 1
&lt;br /&gt;
&lt;br /&gt;
I called the singer-songwriter Samuli Putro and asked him the secrets to grappling with age in pop. Putro, currently 55, has had two successful careers: from mid-90s to mid-00s in the band Zen Café, and from late-00s onwards as a solo artist.&lt;br /&gt;
&lt;br /&gt;
&lt;/span&gt;&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;Photo courtesy of Sieka &amp;#x26; Eklig&lt;/span&gt;
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;&lt;br /&gt;Featuring: 
ELSA TÖLLI | MAX MALKA | IIU SUSIRAJA | LYYTI | JOEL SLOTTE | ELISA GABBERT | RIINA TANSKANEN | MIKKO KAUPPILA | SAMULI PUTRO | JYRKI POUTANEN | VEIKKA LAHTINEN | SAARA TURUNEN | JIMI SÄRMÖ | LANDYS ROIMOLA | SONIA KOSKELA | RONJA SALMI | NATALIA KALLIO | AMANDA PALO | TAIKA MANNILA | GRANDE MAHOGANY | KOKO HUBARA | PIETU WIKSTRÖM | ANNA BROTKIN | AINO FRILANDER | MR. LORDI | ORVOKKI | ERVIN LATIMER | ELLEN JÄRNEFELT | TEO ALA-RUONA | SINI SILVERI | TONI FERI | LUIGI VITALI | JOHANNES EKHOLM | LILI ASLO | SILVIA HOSSEINI | JAAKKO KESO | ERIC TIMOTHY CARLSON | TUOMAS SOPPELA | CLAUDIA CIFU | JAAKKO KULTA | SAARA TUOMINEN | AINO MORKO | EERO KARJALAINEN | ANNA ERIKSSON | ISA HUKKA | ARTTU SEPPÄNEN | MIA WENNERSTRAND | TAIJA ROIHA | HILLA KÖRKKÖ | PIETARI PYYKÖNEN&lt;br /&gt;&lt;br /&gt;
CREATIVE DIRECTOR + EDITOR-IN-CHIEF: Pietari Pyykönen / UI UI&lt;br /&gt;
GRAPHIC DESIGN + LAYOUT: Lars Högström + Santtu Oja / SIEKA &amp;#x26; EKLIG&lt;br /&gt;
&lt;br /&gt;
Video courtesy of Sieka &amp;#x26; Eklig&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;
&lt;br /&gt;Actor-author Mikko Kauppila.&lt;br /&gt;
&lt;br /&gt;
Photo courtesy of Sieka &amp;#x26; Eklig&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;
&lt;br /&gt;Artist-producer Orvokki.&lt;br /&gt;
&lt;br /&gt;
Photo courtesy of Sieka &amp;#x26; Eklig&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;ADA AIK: 5 HOURS OF LIGHT&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;LIVE BOOKING&lt;/span&gt;&lt;i&gt;&lt;br /&gt;
&lt;/i&gt;&lt;br /&gt;
The scented concert was performed at Flow Festival Helsinki &lt;br /&gt;
on each of the three festival days, accompanied by a 60-piece choir.&lt;br /&gt;
&lt;br /&gt;
2025
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;NÄLKÄ.FI&lt;i&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;/i&gt;&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;CO-FOUNDER ~ CREATIVE DIRECTION&lt;/span&gt;&lt;i&gt;&lt;/i&gt;&lt;br /&gt;
&lt;br /&gt;
Independent, Long-form Music Media&lt;br /&gt;
Won Music Media of the Year at the Industry Awards 2018&lt;br /&gt;
&lt;br /&gt;
2016–2018
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;PYY&lt;br /&gt;
&lt;br /&gt;&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;MUSIC  ~  LYRICS  ~  PRODUCTION&lt;br /&gt;
SAMPLE CLEARANCE  ~  LIVE BOOKING&lt;br /&gt;ART DIRECTION  ~  PROJECT MANAGEMENT&lt;/span&gt;
&lt;br /&gt;
&lt;br /&gt;Debut album ‘MAAILMA LOPU’ (a play on the Finnish word for apocalypse and a cry for the world to just ‘end already’) was nominated for 
Critics’ Choice Emma Award 2023&lt;br /&gt;&lt;br /&gt;
2015–2023&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;THE FINAL PERFORMANCE OF HUSKY RESCUE&lt;i&gt;&lt;br /&gt;
&lt;br /&gt;&lt;/i&gt;&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;VISUAL CONCEPT ~ CREATIVE DIRECTION&lt;/span&gt;&lt;i&gt;&lt;/i&gt;&lt;br /&gt;
&lt;br /&gt;
GRAPHIC DESIGN by Iisa Pappi&lt;br /&gt;
&lt;br /&gt;
2025
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;YONA&lt;br /&gt;
UNI JOHON HERÄÄN&lt;br /&gt;
&lt;br /&gt;&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;STRATEGY ~ CREATIVE DIRECTION&lt;br /&gt;ARTIST MANAGEMENT ~ GRAPHIC DESIGN&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;Won the Teosto Prize 2022&lt;br /&gt;Won the Critics’ Choice Emma Award 2022&lt;br /&gt;
Musiikkitalo album release concert awarded Event of the Year at Industry Awards 2022&lt;br /&gt;
Participated in the TV show Vain elämää in 2022&lt;br /&gt;
&lt;br /&gt;
PHOTOGRAPHY by Aki Roukala&lt;br /&gt;
GRAPHIC DESIGN &amp;#x26; LAYOUT by Tino Nyman&lt;br /&gt;
&lt;br /&gt;
2019–2023


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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;&lt;br /&gt;
TAVASTIAN SUNNUNTAIT&lt;br /&gt;
&lt;br /&gt;
A vegan Sunday brunch meets pop matinee.&lt;br /&gt;&lt;i&gt;&lt;/i&gt;&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;CONCEPT ~ CREATIVE DIRECTION ~ NAMING&lt;br /&gt;CURATION ~ BRANDING ~ EXECUTIVE PRODUCTION&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;2017–2018&lt;/span&gt;
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;LYNX LYNX LYNX&lt;br /&gt;
&lt;br /&gt;
A non-DJ lounge club commissioned by Juhani Merimaa.&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;CONCEPT ~ CREATIVE DIRECTION ~ NAMING&lt;br /&gt;CURATION ~ BRANDING ~ EXECUTIVE PRODUCTION&lt;br /&gt;
&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
2017—2018&lt;br /&gt;
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;SUPERWOOD FESTIVAL&lt;br /&gt;
by IVANA HELSINKI&lt;br /&gt;
&lt;br /&gt;
A Twin Peaks-esque sleepover festival.&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;CO-FOUNDER ~ MUSIC CURATION&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;2017&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OLOHUONEKLUBI
&lt;br /&gt;
&lt;br /&gt;
Cozy acoustic club in a historic cinema,&lt;br /&gt;
with surprise headliners such as Icelandic Múm.&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;CONCEPT ~ CREATIVE DIRECTION ~ NAMING&lt;br /&gt;
CURATION ~ BRANDING ~ EXECUTIVE PRODUCTION&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;2016, 2019&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OLOHUONEKLUBI X SIDEWAYS&lt;br /&gt;
&lt;br /&gt;Artistic Direction for Olohuoneklubi Stage&lt;br /&gt;
at Sideways Festival
&lt;br /&gt;
&lt;br /&gt;
2017&lt;br /&gt;
&lt;br /&gt;
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/M2702440540368119002765009051712/uiui-pekkahaavisto.png</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;PRESIDENTIAL CANDIDATE PEKKA HAAVISTO&lt;br /&gt;
&lt;br /&gt;
Inviting Pekka Haavisto to LYNX LYNX LYNX turned into a PR and cultural moment and a successful presidential campaign asset. Booked Haavisto to warm up for the pop star Antti Tuisku, and co-produced the support concert at TAVASTIA with Paula Vesala and Teja Kotilainen.&lt;br /&gt;&lt;br /&gt;
2017–2018&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/H2702883787220224369777632043072/ViitasenPiia2023_TeklaValy-01.jpg</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;VIITASEN PIIA&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;STRATEGY ~ CREATIVE DIRECTION&lt;br /&gt;
ARTIST MANAGEMENT&lt;br /&gt;
VISUAL STORYTELLING ~ RELEASE STRATEGY&lt;br /&gt;
FUNDRAISING GUIDANCE&lt;/span&gt;
&lt;br /&gt;
&lt;br /&gt;
PHOTOGRAPHY by Tekla Valy&lt;br /&gt;
&lt;br /&gt;
Won Artist of the Year at Indie Awards 2025&lt;br /&gt;
&lt;br /&gt;
&lt;/span&gt;&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;2023–2025&lt;/span&gt;
</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Z2704320172148719632696432091200/916002-2.jpg</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;VIITASEN PIIA: IHMISEN AIKA (CD/LP)&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;&lt;br /&gt;
CREATIVE DIRECTION&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;PHOTOGRAPHY by Tekla Valy&lt;br /&gt;
GRAPHIC DESIGN &amp;#x26; LAYOUT by Jussi Karjalainen &lt;br /&gt;
&lt;br /&gt;Won Critics’ Choice Emma Award 2025&lt;br /&gt;Won Album of the Year at Indie Awards 2025&lt;br /&gt;Won Song of the Year at Indie Awards 2025&lt;br /&gt;
&lt;br /&gt;
&lt;/span&gt;&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;2023–2024&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/V2704326553043515425493722030144/karina2-3000px-04.jpg</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;KARINA: 2 (CD/LP)&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;CREATIVE DIRECTION&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;PHOTOGRAPHY, GRAPHIC DESIGN &amp;#x26; LAYOUT by Tero Ahonen&lt;br /&gt;
&lt;br /&gt;
&lt;div style=&quot;text-align: center&quot;&gt;Nominated for Album of the Year at Indie Awards 2021&lt;br /&gt;&lt;/div&gt;&lt;br /&gt;2020&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Z2704337392553247322037056659520/Husky-Motion-IG-Feed.mp4</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;HUSKY RESCUE 20th ANNIVERSARY&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;STRATEGY ~ CREATIVE DIRECTION ~ BRANDING&lt;br /&gt;
EXECUTIVE PRODUCTION ~ MARKETING&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
GRAPHIC DESIGN &amp;#x26; MOTION by &lt;a href=&quot;https://tsto.org&quot; target=&quot;_blank&quot;&gt;Tsto&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
2023–2025
&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Y2704356069549580559631295930432/solveig-1080.mov</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;MARKO NYBERG&lt;br /&gt;
SOLVEIG&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;&lt;br /&gt;
&lt;br /&gt;
CONCEPT ~ CREATIVE DIRECTION&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;DIRECTION / DOP / PRODUCTION Mari Mäntynen&lt;br /&gt;STYLING / PRODUCTION ASSISTANCE Lumi Björn&lt;br /&gt;
&lt;br /&gt;2024
&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/K2704463087486773958204356780096/neeiloydamua-2.jpg</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;VIITASEN PIIA&lt;br /&gt;
NE EI LÖYDÄ MUA
&lt;br /&gt;
PUOLI-Q, HELSINKI&lt;br /&gt;
&lt;br /&gt;
A performance series in an intimate theatre, &lt;br /&gt;
fusing music, spoken word, and video art.&lt;br /&gt;
Postponed to fall 2026.&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;ORIGINAL IDEA ~ NAMING&lt;br /&gt;
SHOW DIRECTION ~ DRAMATURGY&lt;br /&gt;MARKETING STRATEGY ~ art direction&lt;/span&gt;&lt;br /&gt;

&lt;br /&gt;PHOTOGRAPHY by Tekla Valy&lt;br /&gt;
&lt;br /&gt;2025–2026&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/H2704471186585099752604122439744/karina-2020-tero-ahonen.jpg</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;KARINA&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;STRATEGY ~ CREATIVE DIRECTION&lt;br /&gt;
ARTIST MANAGEMENT
&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
PHOTOGRAPHY by Tero Ahonen&lt;br /&gt;
&lt;br /&gt;
&lt;div style=&quot;text-align: center&quot;&gt;Nominated for Nordic Music Prize 2019
&lt;br /&gt;Nominated for Artist of the Year at Indie Awards 2021&lt;br /&gt;&lt;/div&gt;&lt;br /&gt;
2017–2022
&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/A2704549708379429710209747476544/Nayttokuva-2025-12-20-kello-0.04.30.png</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;VIITASEN PIIA&lt;br /&gt;IHMISEN AIKA TOUR FINALE&lt;br /&gt;
ALEXANDER THEATRE, HELSINKI&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;CONCEPT ~ STAGE DESIGN&lt;br /&gt;show direction  ~ CREATIVE DIRECTION&lt;/span&gt;&lt;i&gt;&lt;/i&gt;&lt;br /&gt;
&lt;br /&gt;
SET DESIGN by Pinja Koskelin&lt;br /&gt;
LIGHTING DESIGN by Siri Haapanen&lt;br /&gt;
PHOTOGRAPHY by Miikka Varila&lt;br /&gt;
&lt;br /&gt;
2024
&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/G2705293184938005575924053401664/POST-OUI1.png</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI LIVE&lt;br /&gt;
POST BAR, HELSINKI&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;CURATION ~ BOOKING ~ MODERATION&lt;br /&gt;
CREATIVE DIRECTION ~ art direction ~ PARTNERSHIPS&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;Oui oui LIVE is a discussion event – a ‘live essay’ – in which, together with five interesting writer-thinkers, we reflect on topics and themes that define the present moment. Approx. 100 attendees each evening.&lt;br /&gt;
&lt;br /&gt;2025&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/K2705307670981659219297841930304/elcamino-logo.png</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;EL CAMINO HELSINKI&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;STRATEGY ~ POSITIONING ~ NARRATIVE&lt;br /&gt;
SERVICE DESIGN ~ CREATIVE DIRECTION&lt;/span&gt;
&lt;br /&gt;
&lt;br /&gt;
Ui ui helped the renowned audio design company articulate its value, redefine its role, and set a long-term creative and business direction.&lt;br /&gt;
&lt;br /&gt;
2025&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/R2708501973177217956954103046208/taydet_1_sRGB_300ppi.jpg</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;TÄYDET&lt;br /&gt;
&lt;i&gt;&lt;br /&gt;
&lt;/i&gt;&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;strategy ~
CREATIVE DIRECTION&lt;br /&gt;
art direction ~ LAYOUT ~ pr, COMMS&lt;br /&gt;
&lt;/span&gt;&lt;i&gt;&lt;/i&gt;&lt;br /&gt;
&lt;br /&gt;
PHOTOGRAPHY by &lt;a href=&quot;https://toivoheinimaki.com&quot; target=&quot;_blank&quot;&gt;Toivo Heinimäki&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
2025–2026
&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/I2708502760465808278804056465472/atski-logo.png</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;ATENEUM&lt;br /&gt;
&lt;br /&gt;
Artistic Direction for Ateneum-klubi&lt;br /&gt;&lt;br /&gt;
Curated artists: Ibe, Vesta, Cledos, Pesso, M, Onni Boi&lt;br /&gt;
&lt;br /&gt;
2018
&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/U2754895917163409800225572216896/circle.png</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;TOIVOLA FESTIVAL 2024
&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;CO-ARTISTIC DIRECTION ~ talent CURATION&lt;br /&gt;
FESTIVAL PRODUCTION ~ CONCEPT + Naming&lt;/span&gt;&lt;br /&gt;
&lt;i&gt;&lt;br /&gt;
&lt;/i&gt;Co-designed and named the 60-minute roundtable CIRCLE, which operates without a moderator. Each guest receives an envelope containing a word, which they can open at any time to guide the conversation.&lt;br /&gt;&lt;br /&gt;
Collaboration with the artist and former MP Jani Toivola.&lt;br /&gt;
&lt;br /&gt;
2024
&lt;/span&gt;</image:caption>
                                    </image:image>
            
        </url>
            <url>
                        <loc>https://uiui.fi/point-of-view-1</loc>
            
            
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