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            <url>
                        <loc>https://uiui.fi</loc>
            
            
            <lastmod>2026-07-18T10:41:59+00:00</lastmod>
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                                            <image:caption>&lt;span class=&quot;captioni&quot;&gt;OUI OUI&lt;br /&gt;
&lt;br /&gt;
&lt;/span&gt;&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;Creative direction, strategy and editorial for the cultural platform Oui oui, which maps the now to imagine what’s next. A weekly newsletter, live events, commissioned essays, and more.&lt;br /&gt;
&lt;br /&gt;
2024—
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;TÄYDET: KATEKISMUS&lt;br /&gt;
&lt;span style=&quot;--font-scale: 0.8;&quot;&gt;&lt;br /&gt;Creative direction for the debut LP by the maximalist rap duo TÄYDET.&lt;/span&gt;&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;&lt;/span&gt; Photography by &lt;a href=&quot;https://toivoheinimaki.com&quot; target=&quot;_blank&quot;&gt;Toivo Heinimäki.&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;2026&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;KARINA: ½ &lt;br /&gt;
(Remix Album)&lt;br /&gt;
&lt;i&gt;&lt;/i&gt;&lt;br /&gt;
Concept, creative direction, curation and naming for reimagined versions of songs from Karina’s first and second album.&lt;br /&gt;
&lt;br /&gt;
2021&lt;br /&gt;
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                                            <image:caption>&lt;span class=&quot;captioni&quot;&gt;OUI OUI&lt;br /&gt;
&lt;br /&gt;
&lt;/span&gt;&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;Creative direction, strategy and editorial for the cultural platform Oui oui, which maps the now to imagine what’s next. A weekly newsletter, live events, commissioned essays, and more.&lt;br /&gt;
&lt;br /&gt;
2024—
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;&lt;br /&gt;
Limited edition anthology collecting the first year of the cult-favorite newsletter.&lt;br /&gt;&lt;br /&gt;
200 pages, 300 hand-numbered copies, featuring 40+ letters, columns, essays, interviews, and a live discussion, with contributions from Elsa Tölli, Pehmoaino, Iiu Susiraja,
Mr. Lordi, Luigi Vitali, Riina Tanskanen, and more.  &lt;br /&gt;&lt;br /&gt;
Creative Direction / Editorial Leadership / Partnerships by Pietari Pyykönen&lt;br /&gt;
Graphic Design / Layout by Sieka &amp;#x26; Eklig&lt;br /&gt;
300 numbered copies (sold out)&lt;br /&gt;
&lt;br /&gt;
Video courtesy of Sieka &amp;#x26; Eklig&lt;br /&gt;
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;
&lt;br /&gt;
A 200-page anthology. 300 numbered copies. Sold out.&lt;br /&gt;
&lt;br /&gt;
 GRAPHIC DESIGN &amp;#x26; LAYOUT by &lt;a href=&quot;https://sieka-eklig.com&quot; target=&quot;_blank&quot;&gt;Sieka &amp;#x26; Eklig&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
2025
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;&lt;br /&gt;Artist, illustrator, DJ Taika Mannila’s 10 favorite things right now (9 September, 2024).&lt;br /&gt;
&lt;br /&gt;
Photo courtesy of Sieka &amp;#x26; Eklig&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;
&lt;br /&gt;
All of the 300 copies were hand numbered. The legendary design house Artek was one of the brands supporting the 1st issue.&lt;br /&gt;
&lt;br /&gt;
Photo courtesy of Sieka &amp;#x26; Eklig

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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;
&lt;br /&gt;I had the honor of speaking with the national treasure Mr. Lordi for 3 hours. He remembered me from my childhood. The interview turned out sharp and hilarious.&lt;br /&gt;
&lt;br /&gt;
Photo courtesy of Sieka &amp;#x26; Eklig


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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;&lt;br /&gt;
Artist, illustrator, and DJ Taika Mannila.&lt;br /&gt;
&lt;br /&gt;
Photo courtesy of Sieka &amp;#x26; Eklig&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;
&lt;br /&gt;
I came across a letter from the editor in the German-Italian Dust Magazine, where&lt;br /&gt;
the editor-in-chief Luigi Vitali wrote about uncancelling the future. So happy he let me rerelease it in Oui oui.&lt;br /&gt;
&lt;br /&gt;
Photo courtesy of Sieka &amp;#x26; Eklig
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;
&lt;br /&gt;With the gracious support of the ice cream company 3 kaveria and the bakery Way, I was able to comission two essays from Finland’s sharpest writers. Silvia Hosseini wrote a piece on language and metamodernism, and Veikka Lahtinen on the legacy of mid-2010s wave of feminism.&lt;br /&gt;
&lt;br /&gt;
Photo courtesy of Sieka &amp;#x26; Eklig


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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;Oui oui Vol. 1
&lt;br /&gt;
&lt;br /&gt;
I called the singer-songwriter Samuli Putro and asked him the secrets to grappling with age in pop. Putro, currently 55, has had two successful careers: from mid-90s to mid-00s in the band Zen Café, and from late-00s onwards as a solo artist.&lt;br /&gt;
&lt;br /&gt;
&lt;/span&gt;&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;Photo courtesy of Sieka &amp;#x26; Eklig&lt;/span&gt;
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;&lt;br /&gt;Featuring: 
ELSA TÖLLI | MAX MALKA | IIU SUSIRAJA | LYYTI | JOEL SLOTTE | ELISA GABBERT | RIINA TANSKANEN | MIKKO KAUPPILA | SAMULI PUTRO | JYRKI POUTANEN | VEIKKA LAHTINEN | SAARA TURUNEN | JIMI SÄRMÖ | LANDYS ROIMOLA | SONIA KOSKELA | RONJA SALMI | NATALIA KALLIO | AMANDA PALO | TAIKA MANNILA | GRANDE MAHOGANY | KOKO HUBARA | PIETU WIKSTRÖM | ANNA BROTKIN | AINO FRILANDER | MR. LORDI | ORVOKKI | ERVIN LATIMER | ELLEN JÄRNEFELT | TEO ALA-RUONA | SINI SILVERI | TONI FERI | LUIGI VITALI | JOHANNES EKHOLM | LILI ASLO | SILVIA HOSSEINI | JAAKKO KESO | ERIC TIMOTHY CARLSON | TUOMAS SOPPELA | CLAUDIA CIFU | JAAKKO KULTA | SAARA TUOMINEN | AINO MORKO | EERO KARJALAINEN | ANNA ERIKSSON | ISA HUKKA | ARTTU SEPPÄNEN | MIA WENNERSTRAND | TAIJA ROIHA | HILLA KÖRKKÖ | PIETARI PYYKÖNEN&lt;br /&gt;&lt;br /&gt;
Creative direction and editorial by Pietari Pyykönen / UI UI&lt;br /&gt;
Graphic design and layout by Lars Högström &amp;#x26; Santtu Oja / SIEKA &amp;#x26; EKLIG&lt;br /&gt;
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;
&lt;br /&gt;Actor-author Mikko Kauppila.&lt;br /&gt;
&lt;br /&gt;
Photo courtesy of Sieka &amp;#x26; Eklig&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;
&lt;br /&gt;Artist-producer Orvokki.&lt;br /&gt;
&lt;br /&gt;
Photo courtesy of Sieka &amp;#x26; Eklig&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;ADA AIK: 5 HOURS OF LIGHT&lt;i&gt;&lt;br /&gt;
&lt;/i&gt;&lt;br /&gt;
Booking for Ada Aik. The scented concert was performed at Flow Festival Helsinki on each of the three festival days, accompanied by a 60-piece choir.&lt;br /&gt;
&lt;br /&gt;
2025
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;NÄLKÄ.FI&lt;i&gt;&lt;br /&gt;
&lt;/i&gt;&lt;br /&gt;
Co-founding and creative direction for Nälkä.fi, the independent, long-form music media.&lt;i&gt;&lt;/i&gt; Won Music Media of the Year at the Industry Awards 2018.&lt;br /&gt;
&lt;br /&gt;
2016–2018
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;PYY
&lt;br /&gt;
&lt;br /&gt;Debut album ‘MAAILMA LOPU’ (a play on the Finnish word for apocalypse and a cry for the world to just ‘end already’) was nominated for 
Critics’ Choice Emma Award 2023. Music and lyrics, production, sample clearance, live booking and art direction. Co-produced with Artturi Taira.&lt;br /&gt;&lt;br /&gt;
2015–2023&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;THE FINAL PERFORMANCE OF HUSKY RESCUE&lt;i&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;/i&gt;Creative direction for Husky Rescue’s final show at Kulttuuritalo, Helsinki on 24th of October, 2025.&lt;i&gt;&lt;/i&gt; Graphic design by Iisa Pappi.&lt;i&gt;&lt;/i&gt; Merchandise design by Veera Kortelainen.&lt;br /&gt;
&lt;br /&gt;
2025
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;YONA&lt;br /&gt;
UNI JOHON HERÄÄN&lt;br /&gt;
&lt;br /&gt;
Strategy, creative direction and artist management for Yona’s most successful album campaign.&lt;br /&gt;
&lt;br /&gt;Won the Teosto Prize 2022.&lt;br /&gt;Won the Critics’ Choice Emma Award 2022.&lt;br /&gt;
Musiikkitalo album release show awarded Event of the Year at Industry Awards 2022.&lt;br /&gt;
Participated in the TV show Vain elämää in 2022.&lt;br /&gt;
&lt;br /&gt;
Photography by Aki Roukala. Graphic design &amp;#x26; layout by Tino Nyman.&lt;br /&gt;
&lt;br /&gt;
2019–2023


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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;&lt;br /&gt;
TAVASTIAN SUNNUNTAIT&lt;br /&gt;
&lt;br /&gt;
A vegan Sunday brunch meets pop matinee.&lt;br /&gt;&lt;i&gt;&lt;/i&gt;&lt;br /&gt;
&lt;span style=&quot;--font-scale: 0.8;&quot;&gt;Concept, creative direction, curation,&lt;br /&gt;branding, naming and executive production.&lt;br /&gt;
&lt;/span&gt;Logo design by Helmi Korhonen.&lt;br /&gt;
&lt;br /&gt;2017–2018&lt;/span&gt;
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;LYNX LYNX LYNX&lt;br /&gt;
&lt;br /&gt;
A non-DJ lounge club commissioned by Juhani Merimaa.&lt;br /&gt;
&lt;br /&gt;
&lt;span style=&quot;--font-scale: 0.8;&quot;&gt;Concept, creative direction, curation,&lt;br /&gt;branding, naming and executive production.&lt;/span&gt;&lt;br /&gt;
Graphic design by Tsto.&lt;br /&gt;
&lt;br /&gt;
2017—2018&lt;br /&gt;
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;SUPERWOOD FESTIVAL&lt;br /&gt;
by IVANA HELSINKI&lt;br /&gt;
&lt;br /&gt;
A Twin Peaks-esque sleepover festival.&lt;br /&gt;
&lt;br /&gt;
Co-founding of the festival + music curation for the inaugural edition in 2017.&lt;br /&gt;
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OLOHUONEKLUBI
&lt;br /&gt;
&lt;br /&gt;
Cozy acoustic club in a historic cinema,&lt;br /&gt;
with surprise headliners such as Icelandic Múm.&lt;br /&gt;
&lt;br /&gt;
Concept, creative direction, curation,&lt;br /&gt;
branding, naming and executive production.&lt;br /&gt;
Logo design by Viola Virtamo.&lt;br /&gt;
&lt;br /&gt;2016, 2019&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OLOHUONEKLUBI X SIDEWAYS&lt;br /&gt;
&lt;br /&gt;Artistic Direction for Olohuoneklubi Stage&lt;br /&gt;
at Sideways Festival.&lt;br /&gt;
&lt;br /&gt;
2017&lt;br /&gt;
&lt;br /&gt;
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;PRESIDENTIAL CANDIDATE PEKKA HAAVISTO&lt;br /&gt;
&lt;br /&gt;
Inviting Pekka Haavisto to LYNX LYNX LYNX turned into a PR and cultural moment and a successful presidential campaign asset. Booked Haavisto to warm up for the pop star Antti Tuisku, and co-produced the support concert at TAVASTIA with Paula Vesala and Teja Kotilainen.&lt;br /&gt;&lt;br /&gt;
2017–2018&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;VIITASEN PIIA&lt;br /&gt;
&lt;br /&gt;
Strategy, creative direction and artist management for Viitasen Piia. Photography by Tekla Valy.&lt;br /&gt;
&lt;br /&gt;
Won Artist of the Year at Indie Awards 2025.&lt;br /&gt;
&lt;br /&gt;
&lt;/span&gt;&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;2023–2025&lt;/span&gt;
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;VIITASEN PIIA: IHMISEN AIKA (CD/LP)&lt;br /&gt;
&lt;br /&gt;
Creative direction for the fifth album by Viitasen Piia. Photography by Tekla Valy. Graphic Design &amp;#x26; Layout by Jussi Karjalainen.&lt;br /&gt;
&lt;br /&gt;Won Critics’ Choice Emma Award 2025.&lt;br /&gt;Won Album of the Year at Indie Awards 2025.&lt;br /&gt;Won Song of the Year at Indie Awards 2025.&lt;br /&gt;
&lt;br /&gt;
&lt;/span&gt;&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;2023–2024&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;KARINA: 2 (CD/LP)&lt;br /&gt;
&lt;br /&gt;
Creative direction for the second album by the dream pop duo Karina. Photography, graphic design &amp;#x26; layout by Tero Ahonen. Nominated for Album of the Year at Indie Awards 2021.&lt;br /&gt;&lt;br /&gt;2020&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;HUSKY RESCUE 20th ANNIVERSARY&lt;br /&gt;
&lt;br /&gt;
Strategy, creative direction and branding for the three 20th Anniversary concerts by Husky Rescue. Graphic design &amp;#x26; motion by Tsto.&lt;br /&gt;
&lt;br /&gt;
2023–2025
&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;MARKO NYBERG: SOLVEIG&lt;br /&gt;

&lt;br /&gt;
Campaign concept and creative direction for Marko Nyberg’s debut solo LP Solveig. Direction, DOP and production by Mari Mäntynen. Styling and production assistance by Lumi Björn.&lt;br /&gt;&lt;br /&gt;2024
&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;VIITASEN PIIA&lt;br /&gt;
NE EI LÖYDÄ MUA
&lt;br /&gt;
PUOLI-Q, HELSINKI&lt;br /&gt;
&lt;br /&gt;
Original idea, show direction, dramaturgy and creative direction for a performance series in an intimate theatre, fusing music, spoken word, and video art.&lt;br /&gt;
&lt;br /&gt;
Postponed to fall 2026 and ultimately cancelled. Photography by Tekla Valy.&lt;br /&gt;
&lt;br /&gt;2025–2026&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;KARINA&lt;br /&gt;
&lt;br /&gt;
Strategy, creative direction and artist management. Photo by Tero Ahonen.&lt;br /&gt;
&lt;br /&gt;
&lt;div style=&quot;text-align: center&quot;&gt;Nominated for Nordic Music Prize 2019.
 Nominated for Artist of the Year at Indie Awards 2021.&lt;br /&gt;&lt;/div&gt;&lt;br /&gt;
2017–2022
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;VIITASEN PIIA&lt;br /&gt;IHMISEN AIKA TOUR FINALE&lt;br /&gt;
ALEXANDER THEATRE, HELSINKI
&lt;i&gt;&lt;/i&gt;&lt;br /&gt;&lt;br /&gt;
Location, show direction, stage design for the final show of Viitasen Piia’s Ihmisen aika tour at Alexander Theatre, Helsinki. Set design by Pinja Koskelin. Lighting design by Siri Haapanen. Photography by Miikka Varila.&lt;br /&gt;
&lt;br /&gt;
2024
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI LIVE&lt;br /&gt;
POST BAR, HELSINKI&lt;br /&gt;
&lt;br /&gt;Oui oui LIVE is a discussion event – a ‘live essay’ – in which, together with five interesting writer-thinkers, we reflect on topics and themes that define the present moment. Approx. 100 attendees each evening.&lt;br /&gt;
&lt;br /&gt;2025&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;EL CAMINO HELSINKI&lt;br /&gt;
&lt;br /&gt;
Ui ui helped the renowned audio design company articulate its value, redefine its role, and set a long-term creative and business direction.&lt;br /&gt;
&lt;br /&gt;
2025&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;TÄYDET&lt;br /&gt;
&lt;i&gt;&lt;/i&gt;&lt;br /&gt;
Strategy, positioning and PR for TÄYDET. Photography by Toivo Heinimäki.&lt;br /&gt;
&lt;br /&gt;
2025–2026
&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;ATENEUM&lt;br /&gt;
&lt;br /&gt;
Artistic Direction for Ateneum-klubi.&lt;br /&gt;&lt;br /&gt;
Curated artists – Ibe, Vesta, Cledos, Pesso, M, Onni Boi – were the most culturally exciting artists of the moment.&lt;br /&gt;
&lt;br /&gt;
2018
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;TOIVOLA FESTIVAL 2024
&lt;br /&gt;
&lt;i&gt;&lt;br /&gt;
&lt;/i&gt;Co-artistic direction and talent curation for the inaugural edition of artist and former MP Jani Toivola’s namesake performance festival. &lt;br /&gt;
&lt;br /&gt;
Co-designed and named the 60-minute roundtable CIRCLE, which operates without a moderator. Each guest receives an envelope containing a word, which they can open at any time to guide the conversation.&lt;br /&gt;
&lt;br /&gt;
2024
&lt;/span&gt;</image:caption>
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        </url>
            <url>
                        <loc>https://uiui.fi/main-index-copy</loc>
            
            
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                                            <image:caption>&lt;span class=&quot;captioni&quot;&gt;OUI OUI&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;FOUNDER ~ CREATIVE DIRECTION ~ EDITOR-IN-CHIEF&lt;br /&gt;
PARTNERSHIPS ~ SYSTEMS DESIGN ~ CURATION&lt;br /&gt;
EXECUTIVE PRODUCTION ~ LOGO DESIGN&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;/span&gt;&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;A cultural platform that maps the now to imagine what’s next.&lt;br /&gt;
Weekly newsletter, live events, commissioned essays, and more.&lt;br /&gt;
&lt;br /&gt;
2024—
&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;TÄYDET: KATEKISMUS&lt;br /&gt;
&lt;span style=&quot;--font-scale: 0.8;&quot;&gt;The debut LP of the maximalist rap duo.&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;&lt;span style=&quot;--font-scale: 0.8;&quot;&gt;&lt;br /&gt;&lt;/span&gt;art direction ~ PACKAGING DESIGN &lt;span style=&quot;--font-scale: 1.15;&quot;&gt;~&lt;/span&gt; LAYOUT&lt;br /&gt;
&lt;/span&gt;&lt;i&gt;&lt;/i&gt;&lt;br /&gt;PHOTOGRAPHY by &lt;a href=&quot;https://toivoheinimaki.com&quot; target=&quot;_blank&quot;&gt;Toivo Heinimäki&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;2026&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;KARINA: ½ &lt;br /&gt;
(Remix Album)&lt;br /&gt;
&lt;i&gt;&lt;/i&gt;&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;CONCEPT ~ CREATIVE DIRECTION&lt;br /&gt;GRAPHIC
DESIGN ~ NAMING ~ LAYOUT&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
2021&lt;br /&gt;
&lt;/span&gt;
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                                            <image:caption>&lt;span class=&quot;captioni&quot;&gt;OUI OUI&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;FOUNDER ~ CREATIVE DIRECTION ~ EDITOR-IN-CHIEF&lt;br /&gt;
PARTNERSHIPS ~ SYSTEMS DESIGN ~ CURATION&lt;br /&gt;
EXECUTIVE PRODUCTION ~ LOGO DESIGN&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;/span&gt;&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;A cultural platform that maps the now to imagine what’s next.&lt;br /&gt;
Weekly newsletter, live events, commissioned essays, and more.&lt;br /&gt;
&lt;br /&gt;
2024—
&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;&lt;br /&gt;
Limited edition anthology collecting the first year of the cult-favorite newsletter.&lt;br /&gt;&lt;br /&gt;
200 pages, 300 hand-numbered copies, featuring 40+ letters, columns, essays, interviews, and a live discussion, with contributions from Elsa Tölli, Pehmoaino, Iiu Susiraja,
Mr. Lordi, Luigi Vitali, Riina Tanskanen, and more.  &lt;br /&gt;&lt;br /&gt;
Creative Direction / Editorial Leadership / Partnerships by Pietari Pyykönen&lt;br /&gt;
Graphic Design / Layout by Sieka &amp;amp; Eklig&lt;br /&gt;
300 numbered copies (sold out)&lt;br /&gt;
&lt;br /&gt;
Video courtesy of Sieka &amp;amp; Eklig&lt;br /&gt;
&lt;br /&gt;&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;CREATIVE DIRECTION ~ EDITORIAL ~ PARTNERSHIPS&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
A 200-page anthology. 300 numbered copies. Sold out.&lt;br /&gt;
&lt;br /&gt;
 GRAPHIC DESIGN &amp;amp; LAYOUT by &lt;a href=&quot;https://sieka-eklig.com&quot; target=&quot;_blank&quot;&gt;Sieka &amp;amp; Eklig&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
2025
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;&lt;br /&gt;Artist, illustrator, DJ Taika Mannila’s 10 favorite things right now (9 September, 2024).&lt;br /&gt;
&lt;br /&gt;
Photo courtesy of Sieka &amp;amp; Eklig&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;
&lt;br /&gt;
All of the 300 copies were hand numbered. The legendary design house Artek was one of the brands supporting the 1st issue.&lt;br /&gt;
&lt;br /&gt;
Photo courtesy of Sieka &amp;amp; Eklig

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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;
&lt;br /&gt;I had the honor of speaking with the national treasure Mr. Lordi for 3 hours. He remembered me from my childhood. The interview turned out sharp and hilarious.&lt;br /&gt;
&lt;br /&gt;
Photo courtesy of Sieka &amp;amp; Eklig


&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;&lt;br /&gt;
Artist, illustrator, and DJ Taika Mannila.&lt;br /&gt;
&lt;br /&gt;
Photo courtesy of Sieka &amp;amp; Eklig&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;
&lt;br /&gt;
I came across a letter from the editor in the German-Italian Dust Magazine, where&lt;br /&gt;
the editor-in-chief Luigi Vitali wrote about uncancelling the future. So happy he let me rerelease it in Oui oui.&lt;br /&gt;
&lt;br /&gt;
Photo courtesy of Sieka &amp;amp; Eklig
&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;
&lt;br /&gt;With the gracious support of the ice cream company 3 kaveria and the bakery Way, I was able to comission two essays from Finland’s sharpest writers. Silvia Hosseini wrote a piece on language and metamodernism, and Veikka Lahtinen on the legacy of mid-2010s wave of feminism.&lt;br /&gt;
&lt;br /&gt;
Photo courtesy of Sieka &amp;amp; Eklig


&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;Oui oui Vol. 1
&lt;br /&gt;
&lt;br /&gt;
I called the singer-songwriter Samuli Putro and asked him the secrets to grappling with age in pop. Putro, currently 55, has had two successful careers: from mid-90s to mid-00s in the band Zen Café, and from late-00s onwards as a solo artist.&lt;br /&gt;
&lt;br /&gt;
&lt;/span&gt;&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;Photo courtesy of Sieka &amp;amp; Eklig&lt;/span&gt;
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;&lt;br /&gt;Featuring: 
ELSA TÖLLI | MAX MALKA | IIU SUSIRAJA | LYYTI | JOEL SLOTTE | ELISA GABBERT | RIINA TANSKANEN | MIKKO KAUPPILA | SAMULI PUTRO | JYRKI POUTANEN | VEIKKA LAHTINEN | SAARA TURUNEN | JIMI SÄRMÖ | LANDYS ROIMOLA | SONIA KOSKELA | RONJA SALMI | NATALIA KALLIO | AMANDA PALO | TAIKA MANNILA | GRANDE MAHOGANY | KOKO HUBARA | PIETU WIKSTRÖM | ANNA BROTKIN | AINO FRILANDER | MR. LORDI | ORVOKKI | ERVIN LATIMER | ELLEN JÄRNEFELT | TEO ALA-RUONA | SINI SILVERI | TONI FERI | LUIGI VITALI | JOHANNES EKHOLM | LILI ASLO | SILVIA HOSSEINI | JAAKKO KESO | ERIC TIMOTHY CARLSON | TUOMAS SOPPELA | CLAUDIA CIFU | JAAKKO KULTA | SAARA TUOMINEN | AINO MORKO | EERO KARJALAINEN | ANNA ERIKSSON | ISA HUKKA | ARTTU SEPPÄNEN | MIA WENNERSTRAND | TAIJA ROIHA | HILLA KÖRKKÖ | PIETARI PYYKÖNEN&lt;br /&gt;&lt;br /&gt;
CREATIVE DIRECTOR + EDITOR-IN-CHIEF: Pietari Pyykönen / UI UI&lt;br /&gt;
GRAPHIC DESIGN + LAYOUT: Lars Högström + Santtu Oja / SIEKA &amp;amp; EKLIG&lt;br /&gt;
&lt;br /&gt;
Video courtesy of Sieka &amp;amp; Eklig&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;
&lt;br /&gt;Actor-author Mikko Kauppila.&lt;br /&gt;
&lt;br /&gt;
Photo courtesy of Sieka &amp;amp; Eklig&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI VOL. 1&lt;br /&gt;
&lt;br /&gt;Artist-producer Orvokki.&lt;br /&gt;
&lt;br /&gt;
Photo courtesy of Sieka &amp;amp; Eklig&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;ADA AIK: 5 HOURS OF LIGHT&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;LIVE BOOKING&lt;/span&gt;&lt;i&gt;&lt;br /&gt;
&lt;/i&gt;&lt;br /&gt;
The scented concert was performed at Flow Festival Helsinki &lt;br /&gt;
on each of the three festival days, accompanied by a 60-piece choir.&lt;br /&gt;
&lt;br /&gt;
2025
&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;NÄLKÄ.FI&lt;i&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;/i&gt;&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;CO-FOUNDER ~ CREATIVE DIRECTION&lt;/span&gt;&lt;i&gt;&lt;/i&gt;&lt;br /&gt;
&lt;br /&gt;
Independent, Long-form Music Media&lt;br /&gt;
Won Music Media of the Year at the Industry Awards 2018&lt;br /&gt;
&lt;br /&gt;
2016–2018
&lt;/span&gt;</image:caption>
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                <image:image>
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                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;PYY&lt;br /&gt;
&lt;br /&gt;&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;MUSIC  ~  LYRICS  ~  PRODUCTION&lt;br /&gt;
SAMPLE CLEARANCE  ~  LIVE BOOKING&lt;br /&gt;ART DIRECTION  ~  PROJECT MANAGEMENT&lt;/span&gt;
&lt;br /&gt;
&lt;br /&gt;Debut album ‘MAAILMA LOPU’ (a play on the Finnish word for apocalypse and a cry for the world to just ‘end already’) was nominated for 
Critics’ Choice Emma Award 2023&lt;br /&gt;&lt;br /&gt;
2015–2023&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;
</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/G2702325301916130316635913805888/huskyjulistesome-2-3.png</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;THE FINAL PERFORMANCE OF HUSKY RESCUE&lt;i&gt;&lt;br /&gt;
&lt;br /&gt;&lt;/i&gt;&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;VISUAL CONCEPT ~ CREATIVE DIRECTION&lt;/span&gt;&lt;i&gt;&lt;/i&gt;&lt;br /&gt;
&lt;br /&gt;
GRAPHIC DESIGN by Iisa Pappi&lt;br /&gt;
&lt;br /&gt;
2025
&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/V2702325301879236828488494702656/721388-2.jpg</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;YONA&lt;br /&gt;
UNI JOHON HERÄÄN&lt;br /&gt;
&lt;br /&gt;&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;STRATEGY ~ CREATIVE DIRECTION&lt;br /&gt;ARTIST MANAGEMENT ~ GRAPHIC DESIGN&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;Won the Teosto Prize 2022&lt;br /&gt;Won the Critics’ Choice Emma Award 2022&lt;br /&gt;
Musiikkitalo album release concert awarded Event of the Year at Industry Awards 2022&lt;br /&gt;
Participated in the TV show Vain elämää in 2022&lt;br /&gt;
&lt;br /&gt;
PHOTOGRAPHY by Aki Roukala&lt;br /&gt;
GRAPHIC DESIGN &amp;amp; LAYOUT by Tino Nyman&lt;br /&gt;
&lt;br /&gt;
2019–2023


&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/E2702341335899866161273016639552/tavsun-logo.png</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;&lt;br /&gt;
TAVASTIAN SUNNUNTAIT&lt;br /&gt;
&lt;br /&gt;
A vegan Sunday brunch meets pop matinee.&lt;br /&gt;&lt;i&gt;&lt;/i&gt;&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;CONCEPT ~ CREATIVE DIRECTION ~ NAMING&lt;br /&gt;CURATION ~ BRANDING ~ EXECUTIVE PRODUCTION&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;2017–2018&lt;/span&gt;
</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/B2702341335807632440904468881472/lynx-logo.png</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;LYNX LYNX LYNX&lt;br /&gt;
&lt;br /&gt;
A non-DJ lounge club commissioned by Juhani Merimaa.&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;CONCEPT ~ CREATIVE DIRECTION ~ NAMING&lt;br /&gt;CURATION ~ BRANDING ~ EXECUTIVE PRODUCTION&lt;br /&gt;
&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
2017—2018&lt;br /&gt;
&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Q2702343144547782356273423933504/01-hero-ivana-helsinki-superwood-05.jpg</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;SUPERWOOD FESTIVAL&lt;br /&gt;
by IVANA HELSINKI&lt;br /&gt;
&lt;br /&gt;
A Twin Peaks-esque sleepover festival.&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;CO-FOUNDER ~ MUSIC CURATION&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;2017&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/L2702409129547458195319870152768/olo-logo.png</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OLOHUONEKLUBI
&lt;br /&gt;
&lt;br /&gt;
Cozy acoustic club in a historic cinema,&lt;br /&gt;
with surprise headliners such as Icelandic Múm.&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;CONCEPT ~ CREATIVE DIRECTION ~ NAMING&lt;br /&gt;
CURATION ~ BRANDING ~ EXECUTIVE PRODUCTION&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;2016, 2019&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/S2702438085973479763488037888064/503984426_2965963733584581_6551277559615526052_n.jpg</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OLOHUONEKLUBI X SIDEWAYS&lt;br /&gt;
&lt;br /&gt;Artistic Direction for Olohuoneklubi Stage&lt;br /&gt;
at Sideways Festival
&lt;br /&gt;
&lt;br /&gt;
2017&lt;br /&gt;
&lt;br /&gt;
&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/M2702440540368119002765009051712/uiui-pekkahaavisto.png</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;PRESIDENTIAL CANDIDATE PEKKA HAAVISTO&lt;br /&gt;
&lt;br /&gt;
Inviting Pekka Haavisto to LYNX LYNX LYNX turned into a PR and cultural moment and a successful presidential campaign asset. Booked Haavisto to warm up for the pop star Antti Tuisku, and co-produced the support concert at TAVASTIA with Paula Vesala and Teja Kotilainen.&lt;br /&gt;&lt;br /&gt;
2017–2018&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/H2702883787220224369777632043072/ViitasenPiia2023_TeklaValy-01.jpg</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;VIITASEN PIIA&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;STRATEGY ~ CREATIVE DIRECTION&lt;br /&gt;
ARTIST MANAGEMENT&lt;br /&gt;
VISUAL STORYTELLING ~ RELEASE STRATEGY&lt;br /&gt;
FUNDRAISING GUIDANCE&lt;/span&gt;
&lt;br /&gt;
&lt;br /&gt;
PHOTOGRAPHY by Tekla Valy&lt;br /&gt;
&lt;br /&gt;
Won Artist of the Year at Indie Awards 2025&lt;br /&gt;
&lt;br /&gt;
&lt;/span&gt;&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;2023–2025&lt;/span&gt;
</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Z2704320172148719632696432091200/916002-2.jpg</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;VIITASEN PIIA: IHMISEN AIKA (CD/LP)&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;&lt;br /&gt;
CREATIVE DIRECTION&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;PHOTOGRAPHY by Tekla Valy&lt;br /&gt;
GRAPHIC DESIGN &amp;amp; LAYOUT by Jussi Karjalainen &lt;br /&gt;
&lt;br /&gt;Won Critics’ Choice Emma Award 2025&lt;br /&gt;Won Album of the Year at Indie Awards 2025&lt;br /&gt;Won Song of the Year at Indie Awards 2025&lt;br /&gt;
&lt;br /&gt;
&lt;/span&gt;&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;2023–2024&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/V2704326553043515425493722030144/karina2-3000px-04.jpg</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;KARINA: 2 (CD/LP)&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;CREATIVE DIRECTION&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;PHOTOGRAPHY, GRAPHIC DESIGN &amp;amp; LAYOUT by Tero Ahonen&lt;br /&gt;
&lt;br /&gt;
&lt;div style=&quot;text-align: center&quot;&gt;Nominated for Album of the Year at Indie Awards 2021&lt;br /&gt;&lt;/div&gt;&lt;br /&gt;2020&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Z2704337392553247322037056659520/Husky-Motion-IG-Feed.mp4</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;HUSKY RESCUE 20th ANNIVERSARY&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;STRATEGY ~ CREATIVE DIRECTION ~ BRANDING&lt;br /&gt;
EXECUTIVE PRODUCTION ~ MARKETING&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
GRAPHIC DESIGN &amp;amp; MOTION by &lt;a href=&quot;https://tsto.org&quot; target=&quot;_blank&quot;&gt;Tsto&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
2023–2025
&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Y2704356069549580559631295930432/solveig-1080.mov</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;MARKO NYBERG&lt;br /&gt;
SOLVEIG&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;&lt;br /&gt;
&lt;br /&gt;
CONCEPT ~ CREATIVE DIRECTION&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;DIRECTION / DOP / PRODUCTION Mari Mäntynen&lt;br /&gt;STYLING / PRODUCTION ASSISTANCE Lumi Björn&lt;br /&gt;
&lt;br /&gt;2024
&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/K2704463087486773958204356780096/neeiloydamua-2.jpg</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;VIITASEN PIIA&lt;br /&gt;
NE EI LÖYDÄ MUA
&lt;br /&gt;
PUOLI-Q, HELSINKI&lt;br /&gt;
&lt;br /&gt;
A performance series in an intimate theatre, &lt;br /&gt;
fusing music, spoken word, and video art.&lt;br /&gt;
Postponed to fall 2026.&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;ORIGINAL IDEA ~ NAMING&lt;br /&gt;
SHOW DIRECTION ~ DRAMATURGY&lt;br /&gt;MARKETING STRATEGY ~ art direction&lt;/span&gt;&lt;br /&gt;

&lt;br /&gt;PHOTOGRAPHY by Tekla Valy&lt;br /&gt;
&lt;br /&gt;2025–2026&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/H2704471186585099752604122439744/karina-2020-tero-ahonen.jpg</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;KARINA&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;STRATEGY ~ CREATIVE DIRECTION&lt;br /&gt;
ARTIST MANAGEMENT
&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
PHOTOGRAPHY by Tero Ahonen&lt;br /&gt;
&lt;br /&gt;
&lt;div style=&quot;text-align: center&quot;&gt;Nominated for Nordic Music Prize 2019
&lt;br /&gt;Nominated for Artist of the Year at Indie Awards 2021&lt;br /&gt;&lt;/div&gt;&lt;br /&gt;
2017–2022
&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/A2704549708379429710209747476544/Nayttokuva-2025-12-20-kello-0.04.30.png</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;VIITASEN PIIA&lt;br /&gt;IHMISEN AIKA TOUR FINALE&lt;br /&gt;
ALEXANDER THEATRE, HELSINKI&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;CONCEPT ~ STAGE DESIGN&lt;br /&gt;show direction  ~ CREATIVE DIRECTION&lt;/span&gt;&lt;i&gt;&lt;/i&gt;&lt;br /&gt;
&lt;br /&gt;
SET DESIGN by Pinja Koskelin&lt;br /&gt;
LIGHTING DESIGN by Siri Haapanen&lt;br /&gt;
PHOTOGRAPHY by Miikka Varila&lt;br /&gt;
&lt;br /&gt;
2024
&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/G2705293184938005575924053401664/POST-OUI1.png</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;OUI OUI LIVE&lt;br /&gt;
POST BAR, HELSINKI&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;CURATION ~ BOOKING ~ MODERATION&lt;br /&gt;
CREATIVE DIRECTION ~ art direction ~ PARTNERSHIPS&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;Oui oui LIVE is a discussion event – a ‘live essay’ – in which, together with five interesting writer-thinkers, we reflect on topics and themes that define the present moment. Approx. 100 attendees each evening.&lt;br /&gt;
&lt;br /&gt;2025&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/K2705307670981659219297841930304/elcamino-logo.png</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;EL CAMINO HELSINKI&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;STRATEGY ~ POSITIONING ~ NARRATIVE&lt;br /&gt;
SERVICE DESIGN ~ CREATIVE DIRECTION&lt;/span&gt;
&lt;br /&gt;
&lt;br /&gt;
Ui ui helped the renowned audio design company articulate its value, redefine its role, and set a long-term creative and business direction.&lt;br /&gt;
&lt;br /&gt;
2025&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/R2708501973177217956954103046208/taydet_1_sRGB_300ppi.jpg</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;TÄYDET&lt;br /&gt;
&lt;i&gt;&lt;br /&gt;
&lt;/i&gt;&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;strategy ~
CREATIVE DIRECTION&lt;br /&gt;
art direction ~ LAYOUT ~ pr, COMMS&lt;br /&gt;
&lt;/span&gt;&lt;i&gt;&lt;/i&gt;&lt;br /&gt;
&lt;br /&gt;
PHOTOGRAPHY by &lt;a href=&quot;https://toivoheinimaki.com&quot; target=&quot;_blank&quot;&gt;Toivo Heinimäki&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
2025–2026
&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/I2708502760465808278804056465472/atski-logo.png</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;ATENEUM&lt;br /&gt;
&lt;br /&gt;
Artistic Direction for Ateneum-klubi&lt;br /&gt;&lt;br /&gt;
Curated artists: Ibe, Vesta, Cledos, Pesso, M, Onni Boi&lt;br /&gt;
&lt;br /&gt;
2018
&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/U2754895917163409800225572216896/circle.png</image:loc>
                                            <image:caption>&lt;span class=&quot;captioni&quot; style=&quot;--font-scale: 0.8;&quot;&gt;TOIVOLA FESTIVAL 2024
&lt;br /&gt;
&lt;br /&gt;
&lt;span class=&quot;small-caps&quot; style=&quot;--font-scale: 1.15;&quot;&gt;CO-ARTISTIC DIRECTION ~ talent CURATION&lt;br /&gt;
FESTIVAL PRODUCTION ~ CONCEPT + Naming&lt;/span&gt;&lt;br /&gt;
&lt;i&gt;&lt;br /&gt;
&lt;/i&gt;Co-designed and named the 60-minute roundtable CIRCLE, which operates without a moderator. Each guest receives an envelope containing a word, which they can open at any time to guide the conversation.&lt;br /&gt;&lt;br /&gt;
Collaboration with the artist and former MP Jani Toivola.&lt;br /&gt;
&lt;br /&gt;
2024
&lt;/span&gt;</image:caption>
                                    </image:image>
            
        </url>
            <url>
                        <loc>https://uiui.fi/point-of-view-1</loc>
            
            
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