AN IDEA ATELIER &
CULTURAL AGITATOR

CREATIVE DIRECTOR & ARTIST MANAGER
Karina (2017–)
Yona (2019 – 2023)
Viitasen Piia (2023–)
Von Pearl (2023–)

FOUNDER, CREATIVE DIRECTOR, PRODUCER OF MUSIC CLUBS & FESTIVALS SUCH AS
Olohuoneklubi (2016, 2019) ✧ Tavastian Sunnuntait (2017) ✧ LYNX LYNX LYNX (2017–2018) ✧ Superwood Festival (2017) ✧ Ei mikään klubi (2020)

WORKED WITH
Aalto University ✧ Ateneum ✧ Lyyti ✧ Radio Helsinki ✧ Nelma U ✧ Arppa ✧ Matriarkaatti ✧ Samuli Putro ✧ Elokapina ✧ Olavi Uusivirta ✧ Maustetytöt ✧ Sepikka ✧ Sofia Future Farm ✧ Tavastia-klubi ✧ Ravintola Ilves ✧ Tero Ahonen ✧ Laura Moisio ✧ City of Helsinki ✧ Ivana Helsinki ✧ Pekka Nisu ✧ Pesso ✧ Marko Nyberg ✧ Suomen Musiikintekijät ry ✧ and more

VOLUNTEERING
Concept Development, Production & Partnerships for a 5-part Radio Show on Radio Helsinki for Extinction Rebellion (2021) ✧ Production & Curation for an All-Star Concert at Tavastia-klubi in support of Pekka Haavisto's Presidential Campaign (2018) ✧ Concept for Pekka Haavisto's DJ career

OUR SERVICES
Concept Development ✧ Creative Direction ✧ Brand Strategy ✧ Brand Management ✧ Music Curation ✧ PR ✧ Event & Show Design ✧ Copywriting ✧ Music Production

UI UI ✧ HELSINKI, FINLAND. ✧ UI UI ✧ HELSINKI, FINLAND. ✧ UI UI ✧ HELSINKI, FINLAND. ✧ UI UI ✧ HELSINKI, FINLAND. ✧ UI UI ✧ HELSINKI, FINLAND. ✧ UI UI ✧ HELSINKI, FINLAND. ✧ UI UI ✧ HELSINKI, FINLAND. ✧ UI UI ✧ HELSINKI, FINLAND. ✧

Ui ui — an idea atelier and cultural agitator — offers a diverse array of creative services, spanning from creative direction and strategic brand consultancy to thoughtful program curation, experience design and brand management. Ui ui is distinguished by its commitment to fostering cultural impact and maintaining relevance in an ever-evolving landscape.

Guided by the vision of Pietari Pyykönen, Ui ui partners with brands to facilitate audacious leaps forward, elevating their relevance and enriching their position in the market. While initially renowned for pioneering unconventional event concepts and playing a pivotal role in catapulting obscure Finnish indie acts to widespread acclaim, the studio's creative portfolio now encompasses a broad spectrum of services.

Get in touch:
pietari@uiui.fi

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Credits

Visual Identity and Graphic Design by Lars Högström / Tsto
Web Development by Viiksimaisteri
Portrait Photography by Sergei Pavlov
Creative Direction and Concept by Pietari Pyykönen
Drawings, Photos, Screenshots by Pietari Pyykönen