AN IDEA ATELIER
A CULTURAL AGITATOR

CREATIVE DIRECTOR, EDITOR-IN-CHIEF
BI-WEEKLY CURATED NEWSLETTER oui oui visit instagram

CREATIVE DIRECTOR, ARTIST MANAGER
KARINA (2017—)
YONA (2019—2023)
VIITASEN PIIA (2023—)
HUSKY RESCUE (2024—)

FOUNDER, CREATIVE DIRECTOR, PRODUCER OF MUSIC CLUBS & FESTIVALS SUCH AS
OLOHUONEKLUBI (2016, 2019) ✧ TAVASTIAN SUNNUNTAIT (2017) ✧ LYNX LYNX LYNX (2017–2018) ✧ SUPERWOOD FESTIVAL (2017) ✧ EI MIKÄÄN KLUBI (2020)

SERVICES
CONCEPT DESIGN ✧ CREATIVE DIRECTION ✧ CULTURAL CURATION ✧ ART DIRECTION ✧ BRAND STRATEGY ✧ BRAND DEVELOPMENT ✧ EVENT DESIGN ✧ CREATIVE PRODUCTION ✧ MARKETING & COMMUNICATIONS ✧ COPYWRITING ✧ PUBLIC RELATIONS ✧ CONCEPT & CAMPAIGN EXECUTION

CLIENTELE
AALTO UNIVERSITY ✧ ARPPA ✧ ATENEUM ✧ CITY OF HELSINKI ✧ EXTINCTION REBELLION ✧ HUSKY RESCUE ✧ IVANA HELSINKI ✧ LAURA MOISIO ✧ LYYTI ✧ MARKO NYBERG ✧ MATRIARKAATTI ✧ MAUSTETYTÖT ✧ NELMA U ✧ OLAVI UUSIVIRTA ✧ PEKKA NISU ✧ PESSO ✧ RADIO HELSINKI ✧ RAVINTOLA ILVES ✧ SAMULI PUTRO ✧ SEPIKKA ✧ SOFIA FUTURE FARM ✧ SUOMEN MUSIIKINTEKIJÄT RY ✧ TAVASTIA-KLUBI ✧ TERO AHONEN ✧ YONA ✧ AND MORE

UI UI ✧ CULTURAL AGITATOR. ✧ UI UI ✧ TÖÖLÖ, HELSINKI. ✧ UI UI ✧ CULTURAL AGITATOR. ✧ UI UI ✧ TÖÖLÖ, HELSINKI. UI UI ✧ CULTURAL AGITATOR. ✧ UI UI ✧ TÖÖLÖ, HELSINKI. ✧ UI UI ✧ CULTURAL AGITATOR. ✧ UI UI ✧ TÖÖLÖ, HELSINKI. ✧

Ui ui — an avant-garde idea atelier and cultural agitator led by Pietari Pyykönen. We specialize in assisting companies and brands in enhancing their cultural impact — differentiation, relevance, significance, and influence.

Closely monitoring what's bubbling around the globe, we are dedicated to propelling Finnish culture forward, uniting people, stirring up the cultural climate, and actively engaging in dialogue with the present moment. Renowned for pioneering unconventional event concepts and playing a pivotal role in propelling Finnish indie acts from obscurity to widespread acclaim, Ui ui's primary offerings include creative direction, brand strategy, concept design, event design, and curation.

Ui ui has designed, branded, and directed acclaimed event concepts, such as Olohuoneklubi with surprise headliners, Tavastian Sunnuntait combining vegan Sunday brunch and pop matinee, the non-DJ lounge club LYNX LYNX LYNX, and Superwood Festival co-created with the fashion house Ivana Helsinki.

Additionally, Ui ui has managed artists, guiding the dream pop duo Karina to becoming one of the most critically acclaimed Finnish indie acts, and singer Yona — with Yona, we created an album with a symphony orchestra, won Teosto and Emma awards, sold out Musiikkitalo in Helsinki, and participated in Nelonen's Vain elämää TV program. We've also come up with presidential candidate Pekka Haavisto's DJ gigs, brought Elokapina’s radio show to Radio Helsinki, co-founded the now-defunct music media Nälkä.fi, which was awarded Music Media of the Year at Industry Awards 2018, and received a nomination for the Critics' Choice Award at the Emma Gala for the pop album Pyykönen wrote and produced.

Get in touch:
pietari@uiui.fi

Credits

Visual Identity and Graphic Design by Lars Högström / Tsto
Web Development by Viiksimaisteri
Portrait Photography by Sergei Pavlov
Creative Direction and Concept by Pietari Pyykönen
Drawings, Photos, Screenshots by Pietari Pyykönen